Animal spirits.
Buy and hold. I have heard rumor of this controversial trading strategy.
Meanwhile I have been nicking small profit shorting FB. I was right the night before earnings report but lack the necessary genitalia required for Chaps-like scores.
I am humbled sir.
Shorting these social media sites - especially Twitter. TWTR - has become a single minded obsession.
Edit: shits getting hammered today. It's relentless. So pure