Also, something unusual was done regarding the promotion of the wide release of "They All Laughed".

Bogdonovich had a friendship with someone involved with TV show "WKRP in Cincinnati". Maybe it was creator Hugh Wilson -- perhaps Harry Hollywood can tell us.

His friend, whoever it was, felt terrible for everything Bogdonovich had been through in the prior year, and really wanted to help They All Laughed succeed in wide release.

A fairly pointless scene was added into fourth season episode "Love, Exciting and New", where Les Nessman had an adversarial interview with studio guest Colleen Camp, who starred in They All Laughed. While the exchange between the two was kind of humorous, it was very clear that the segment was a backdoor promotion for the movie, which WKRP had never done before, and which was unusual for TV shows in general.

The episode aired in early January 1982, about six weeks after They All Laughed entered into wide release. Presumably it was hoped that the episode would coincide better with the wide release, but that wasn't controllable.

In any case, it obviously didn't help.

The segment in question was at the very beginning of the episode: