I know it's early for me but I will be honest that I really don't understand your reference. I've never heard of Chicago Joey. Is your joke that he is way more famous than Todd Witteles? I don't see the humor. I've heard of kevmath 10-20 times. The only mods I can name besides him from over there are sklansky, malmouth and Ray zee.
I have heard of Bill Simmons and Grantland though. Is he more famous than Chicago Joey?