Let's say you have fond memories as a kid of watching "The Little Mermaid" in the theater 25 years ago. (Yes, it's really 25 years old now.)
Let's say you want to introduce your kids to this classic Disney movie, and you find out that it's actually playing in theaters again.
Do you think, "Wow, you know what would be great? If everyone in the theather brought their iPads and not only blinded me with the light of the device, but also held it up over their heads frequently, blocking our view of the movie!"
If this sounds appealing to you, then you need to look no further than Disney's "Second Screen" theaters:
I get what they're trying to do, but this just sounds idiotic and annoying.