They're only opening the games to UK players, and right now the real money games are just a skin for Bwin/Party.
However, there is some hope that they will run their own network once US online poker becomes legalized.
http://www.theverge.com/2013/4/2/417...al-money-games
Of course, to offer games to the US, they will need some sort of US casino presence to get licensed.
They are also offering casino games.