Believe it or not, today is the day you should be buying Coachella tickets for April 2024.

The sale starts at 11am PDT.

You can jump to the front of the line and get the cheapest tickets (they're all the same -- you're just paying less) if you use the Amex link, and use an American Express card.

https://coachella.com/amex

If you don't buy them today, the price will go to something much higher.